IT'S A BOY / IT'S A GIRL

Self-branding

Storefronts around the world bearing their owners' names

It’s a Boy – It’s a Girl adds a new dimension to the classic quest to find a name for new arrivals on planet earth: a name is a brand! Kirsten Dietz has taken almost 300 photos to record company buildings and shop fronts in the USA, Europe and Asia that carry the owner’s name. From car showrooms to hairdressers and corner pubs, from supermarkets to flower shops and laundries, countless fields of activity are open to the bearer of each name – an ideal way of helping new or expectant parents to make their choice. With names from Albert to Yusuf and from Açelya to Yvonne, this double-fronted book (It's a Boy in one half, and flip it over to discover It's a Girl on the other) is also a beautifully designed photography book.